News doesn’t primarily come from news papers anymore; we see it on Twitter or Facebook first. Checking social media has become a compulsory procedure for most people before they even get out of bed in the morning!
Take, for example, the horse meat scandal. My twitter feed was filled with endless (and mostly lame) horse meat jokes before I had even switched on the news or picked up a paper. But how awesome is that? Scary. But awesome!
Potentially stories could get dangerously mislead and out of hand before we can even say ‘Crisis Management’. Twitter is like a 21st century game of Chinese whispers, it’s become a news source, whether reliable, or not, like social media’s answer to Wikipedia.
Twitter has around 500 million users. So, 500 million people could potentially hear your side of the story. Amazing right? Use it! Yes, news of your crisis could break out; in fact, news of your crisis will break out. But your reaction can get out just as quick.
If anything, this horse meat scandal became more of a mockery than a problem; not only were people more bothered about who had the best horse meat joke but most were questioning how big a deal it really was? Why don’t we eat horse? Why don’t we ride cows? I’m sure there are very feasible explanations to both but you get the jist. A quick flick through the paper a couple of weeks later and I saw adverts from Tesco, Aldi and Morrisons, each simultaneously pressing how amazingly fresh and pure their BRITISH meat is, with their customers best interest always at heart. All hail British farmers and that money shaped hole burning through their pockets. Crisis? What crisis?
Twitter provides a platform for topical debates and opinions which could steer towards you in a positive way. Use it! Do not let it use you!
I will leave you with some Twitter Statistics, courtesy of http://www.statisticbrain.com/twitter-statistics/
| Statistic Verification |
| Source: Twitter, Huffington Post, eMarketer |
| Research Date: 9.5.2012 |
| Twitter is an online social networking website and microblogging service that allows users to post and read text-based messages of up to 140 characters, known as “tweets”. Launched in July of 2006 by Jack Dorsey. Twitter is now in the top 10 most visted internet sites. |
| Twitter Company Statistics | Data |
| Total number of active registered Twitter users | 500,250,000 |
| Number of new Twitter users signing up everyday | 150,000 |
| Number of unique Twitter site visitors every month | 180 million |
| Average number of tweets per day | 55 million |
| Number of Twitter search engine queries every day | 1.6 billion |
| Percent of Twitter users who use their phone to tweet | 41 % |
| Percent of tweets that come from third party applicants | 60% |
| Number of people that are employed by Twitter | 175 |
| Number of active Twitter users every month | 100 million |
| Percent of Twitters who don’t tweet but watch other people tweet | 40% |
| Number of days it takes for 1 billion tweets | 5 days |
| Number of tweets that happen every second | 8,900 |
| Twitter Annual Advertising Revenue | Revenue |
| 2013 (Projected) | $399,500,000 |
| 2012 | $259,000,000 |
| 2011 | $139,000,000 |
| 2010 | $45,000,000 |
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